When placing recruiting adverts a “Join My Team” just isn’t going to cut it. There’s so many adverts out there you need yours to cut through the noise and make an impact.
1 Who are you looking for?
What does your ideal recruit look like? Think about the type of teamie you want. Do you want your ad to appeal to business builders or hobbyists? Pitch the ad wrong and you’ll either end up with no interaction or hundreds of timewasters messaging you for a get rich quick opportunity. When wording your advert think about your Ideal Teamie and what they would respond to.
2 Find their why
Why would someone want to join you and your company? And what are they going to get out of joining? Money? Confidence? Discounted products? A community? Think about why you joined or why your previous recruits joined. What are the best things about being part of your team? This needs to come across in the advert. Your Ideal Teamie reading the ad needs to think “that solves my problem” or “that’s just what I am looking for.”
You could ask a question that your Ideal Teamie would naturally answer Yes to. For example “Are you looking for an opportunity to build your confidence, have some fun and make some money at the same time?”
3 Make it short and sweet
People don’t have time to read an essay. Plus if you give too much information you will talk them in then straight out of joining you or asking for more information. Solve their problem, sell the sizzle. They don’t need to know the ins and outs of the profit plan, how much fun meetings are, how much delivery costs are. What they need to know is how it could work for them.
4 Shout loud and proud about your company
Why wouldn’t you? I’ve heard not mentioning the company creates intrigue and gets people wanting to know more but to be honest it looks spammy, it looks like there’s something to hide and doesn’t show pride in the company you work with. Be upfront from the beginning and you’ll attract the right sort of people.
5 Give a call to action
What do you want them to do if they are interested in finding out more? Click a link, comment more info, message you? A clear call to action makes them more likely to get in contact.
Adverts on Facebook groups can be hit and miss. Get them right, solve your ideal recruit's problem and send out enough of them and responses will come in but don’t expect them all to be amazing leads. A lot will be time wasters and want something for nothing. Some will ask loads of questions about how it works then start ignoring your messages. This is normal. People are weird! But occasionally you will get a gem of a teamie and it will make it all worthwhile.
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