Do you know who your ideal customer is and how to attract them?
It's so important to know EXACTLY what your ideal customer looks like - their interests, their problems, their desires, their background, their home life. When you know this you can then market your products and services DIRECTLY to them.
Trying to attract everyone with your posts on social media will attract no one. Your marketing will come across as bland and generic. When you know exactly who your ideal customer is and you create your social media posts as if you were talking directly to that person you'll start to attract people just like that ideal customer.
This might sound counterintuitive to limit who you are appealing to, but trust me, it works. Niching your audience right down may repel some (and that's ok you know!) but will attract the RIGHT people for your business.
So who is your ideal customer?This takes some thinking about. If you've been in the business some time you'll be able to work out who that is. Who is it that raves about you and your products? Who spends regularly with you? Which customers would you like duplicates of in your Facebook community? If you've not been in the business long, perhaps start trying to attract someone like you. You ARE the ideal customer in your business I suppose!
Write down everything you know about this ideal customer. Their age, where they live, their likes and dislikes. Do they own or rent a house? Do they have a family? Pets? Health worries? Do they care about their appearance? Do they work full time? Do they enjoy certain past times? The more you can detail here the better. Because the more precise you can be, the more likely you are to be able to resonate with them when you post.
Once you have your ideal customer avatar written down it's time to start writing your next post. Think about what that person would want to hear. How can you solve their specific problem with your post? How can you create a desire for your product with your post? What is going to connect with them?.
Give it a try and let me know how you get on. For more help and support with this and any other aspect of direct selling or network marketing come and find me in my
Facebook group.